Encountering the Media® & Social Media April 21, 2026

Communicate with Power®

Encountering the Media® & Social Media April 21, 2026

Apr 21, 2026 at 10:00 AM

Face the media with confidence and a plan.

Participants learn how to:

  • prepare for media interviews of all formats - TV, radio, social media, podcasts, print
  • control your message
  • manage tough interviews: bridge over to your messages
  • structure your answers with The McLoughlin Wedge® 
  • communicate confidence in your body language, facial expression, tone of voice and verbal techniques
  • strategies and tactics for different social media platforms

Each participant will be interviewed in a simulated format on their own topics; followed by constructive feedback. Participants receive state-of-the-art tools and planning tools and videos of the simulations.

Platform: Zoom®       Time: 10 a.m. to 1 p.m. EDT

Complete 4 of 6 seminars to earn a Certificate of Achievement.

Seminar Leaders: Barry J. McLoughlin, BA, MPA and Laura M. Peck, BA (hons) B.Ed, HKEE

Price: $440 + $57.20 HST $497.20

$440.00

Participant Details

If you are registering multiple participants or gifting this session, please include the name, email and organization for each attendee.

Course Leaders

Barry J. McLoughlin
BA, MPA (Harvard)

Barry has over three decades of experience as a leadership communications trainer and crisis communications expert. He is a former broadcaster, writer and on-camera host and interviewer, prior to becoming the 'go to' crisis and issues strategist throughout North America, the Caribbean and Europe.

Laura M. Peck
B.A., B.Ed, H.K.E.E. (Harvard)

Laura is a former radio and television broadcaster and teacher, who has trained executives throughout North America, the Caribbean and Europe. Besides conducting numerous seminars, Laura is also an Adjunct Professor in the MBA program, Shannon School of Business, Cape Breton University.

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