Find out why thousands have purchased Encountering the Media®- Media Strategies and Techniques, this handy, 4" X 6" IABC Award-winning Communicate with Power® pocket tips booklet by Barry J. McLoughlin. In this media booklet, you can have right at your finger tips, tools and templates, including:
- how to develop a media strategy
- establish you social media strategies
- how to prepare for media interviews - t.v., radio, print, online
- how to target audiences, frame messages & a 'positioning statement'
- how to prepare powerful sound-bites and quotes
- how to structure your answers - using The Mcloughlin Wedge®
- how to bridge over to your messages
- effective verbal and non-verbal techniques