A handy 4"X6" pocket tips guide, with easy-to-access strategies, tactics, tools & skills on how to plan for a major crisis or risk issue - health pandemic (COVID19), financial crisis, reputational damage, product or technological fault, etc. Ideal for leaders at every level in an organization - from the C-Suite to the executive/managerial levels.
Purchased in the hundreds and thousands by: the Centers for Disease Control, the Pentagon, the Canadian Forces, the Government of Canada, Fortune 500 companies across North America, as well as small and medium-size enterprises.
You will learn:
1. how to avoid turning 'fear' into 'panic'
2. understand why people accept certain risks and not others
3. develop a step-by-step risk communications strategy
4. how to get into the driver's seat of an unfolding emergency or crisis
5. how to deal with the media in a major risk or crisis - tactics, tools, messaging
6. how to be an effective spokesperson
Featuring a handy, laminated 'wallet' card for quick reminders!